Press information / Zurich / November 2nd, 2022
OEKO-TEX® aims to create trust within the textile and leather industry and for their customers. The new brand identity will not change that. "Our values remain," says OEKO-TEX® General Secretary Georg Dieners. "In fact, they inspired our brand refresh."
Based on scientific principles, OEKO-TEX® has been promoting transparency in the textile and leather industry for three decades. Transparency is essential for enabling companies and consumers to make responsible decisions. “The new branding reflects the active, solution-oriented and positive approach. With our independent test institutes, we certify to clear, globally uniform criteria, which we communicate openly," says Inga Bleyer, Global Head of Marketing. "Our new look is clear, consistent and transparent."
The most visible change is the new OEKO-TEX® logo, based on a geometric square and an organic circle, which reflect the scientific approach of OEKO-TEX® and the nature it aims to protect. The logo typo is supported by a stylized, organic form reminiscent of natural structures, such as leaves, drops or textile loops. The reduced colour palette highlights the umbrella brand with a new OEKO-TEX® Green plus black and white. A related colour palette supplements communication about OEKO-TEX® products. The product logos are subordinate to the umbrella brand, creating a unified hierarchy. This will make communication easier for OEKO-TEX®-certified companies and foster end consumer recognition.
The lengthy transition period through 2024 considers sustainability. Customers should start the conversion now and may use any existing labels through the end of 2024. OEKO-TEX® customers have access to a label editor with new, more flexible layouts and a labelling guide on the OEKO-TEX® website.
For 30 years, OEKO-TEX® has been offering standardized solutions that companies in the textile and leather industry can use to transparently and sustainably optimize their manufacturing processes. Based on scientific principles, OEKO-TEX® contributes to bringing high-quality, safe and sustainable products onto the market. 21,000 manufacturers, brands and trading companies in more than 100 countries are currently working with OEKO-TEX®. At the same time, millions of consumers around the world use the OEKO-TEX® labels as a guide for their responsible purchasing decisions. Products and suppliers certified by OEKO-TEX® can be found online in the OEKO-TEX® Buying Guide at www.oeko-tex.com/buying-guide.
OEKO-TEX® Association| Genferstrasse 23 | CH-8002 Zurich
Phone + 41 44 501 26 00 | email@example.com | www.oeko-tex.com